Founded in 2017 by Pete Dopera, our company began with a vision for a healthier, more sustainable lifestyle. After 20 years of truck driving and facing back and knee injuries, Pete sought a change. He discovered e-bikes during his recovery, and instantly fell in love with the ease and freedom they offered. With pedal-assist technology, e-bikes allowed him to enjoy cycling without strain, providing a perfect solution for both fitness and transportation.
In 2024, the company was taken over by Peter Francis, a former customer who was so impressed with the business that he decided to purchase it. Peter, with an engineering background, brings a wealth of technical expertise and a passion for innovation. He is committed to maintaining the company’s high standards and exceptional service while driving forward the mission of providing eco-friendly, accessible transportation solutions to all.